Value = is that quality of anything which renders it desirable or useful.
Do you purchase technology or invest in it? What value do you expect, what is your approach to value gain?
Most cars have four wheels, an engine, seats, brakes etc, but the price range ca start at a few £1,000 for a new one to £1,000,000 - so why the gap? The price difference relates to value offered by the supplier and perceived by the buyer. Comfort, economy, speed, image, reliability, running costs etc are all value components.
Take the Apple iPad, it currently commands a 30%+ premium over competitive products, why? It is the value buys gain from the experience - reliability, image, functions, quality.
When you look at software now, do you see it as a solution to deliver a gain in 'value' now, in six months and each year afterwards? Do you see us as 'suppliers' or 'partners'?
Working together we are enablers; enabling change, improvements, benefits, low risk, comfort - or value as we see it. Throwing technology at a problem is just that, 'know-how' makes the difference.